Strategisch management

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Fritz Kroger

Dual Restructuring

gebondenEngels9780333674628 8-11-1996

Dual restructuring involves the expansion and strengthening of East-West and North-South value chains. This book focuses upon the difficulty facing companies of industrialized countries and the need to restructure to achieve growth and competitiveness. Meer

171,79

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The Strategy and Organization of International Business

gebondenEngels9780333674697 24-6-1998

This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. Meer

122,99

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N. Ind

The Corporate Brand

gebondenEngels9780333674727 6-6-1997

What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer

122,99

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S. Kempster

How Managers Have Learnt to Lead

gebondenEngels9780230220959 25-2-2009

An insight into the 'black-box' of leadership learning that acts as a companion to guide leadership development. It has been written to enable the reader to reflect on their own experience and critique this against four case profiles of leadership learning: the public and private sectors; women managers; and owner-managers. Meer

122,99

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G. Robinson

Unsecured Ladders

gebondenEngels9780230222304 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

49,79

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Brand Storming

gebondenEngels9780230222434 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

55,89

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Managing Component-Based Development in Global Teams

gebondenEngels9780230222441 15-10-2009

It is imperative to equip practitioners with a workable framework to manage component-based development in distributed environments, and to offer a theoretical construct to academics wishing to advance the study of global teams. Meer

61,99

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Big Strategies for Small Business

gebondenEngels9780230223318 7-5-2009

A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. Meer

122,99

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Sustainable Success with Stakeholders

gebondenEngels9780230229174 16-7-2009

This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management. Meer

61,99

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Miriam Delgado Verde

Technological Innovation

gebondenEngels9780230230217 13-5-2010

Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning. Meer

61,99

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Gender, Power and Management

gebondenEngels9780230232259 3-5-2011

Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities. Meer

61,99

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Libraries, Digital Information, and COVID

PaperbackEngels9780323884938 25-6-2021

COVID-19 is profoundly affecting the ways in which we live, learn, plan, and develop. What does COVID-19 mean for the future of digital information use and delivery, and for more traditional forms of library provision? Meer

100,54

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Retail Power Plays

gebondenEngels9780333685273 24-6-1997

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? Meer

61,99

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Stephanie Jones

The Biotechnologists

gebondenEngels9780333550212 11-12-1991

In The Biotechnologists, a series of outstanding biotechnology entrepreneurs - from the USA, the UK and continental Europe - tell their own stories of how they played a part in the evolution of the biotechnology companies they founded and/or now run. Meer

122,99

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Magne Y. Orgland

Initiating, Managing and Sustaining Strategic Change

gebondenEngels9780333693216 15-7-1997

This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. Meer

122,99

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Organizational Strategy and Technological Adaptation to Global Change

gebondenEngels9780333713969 9-6-1998

Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer

122,99

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Organized Business Interests in Changing Environments

gebondenEngels9780230216655 3-11-2008

A book on the path dependent and path creating structures and attitudes of business interest associations in a world of Europeanization and internationalization of markets. Meer

122,99

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Joseph B. Lampel

Strategy Process, The

PaperbackEngels9780273716280 25-12-2013

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. Meer

107,74

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Nic Peeling

Brilliant Negotiations

PaperbackEngels9780273743248 6-12-2010

17,74

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M. Freyssenet

The Second Automobile Revolution

gebondenEngels9780230219717 30-4-2009

The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. Meer

122,99

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