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Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy. Meer
The book reports on advanced topics in the areas of neurorehabilitation research and practice. It focuses on new methods for interfacing the human nervous system with electronic and mechatronic systems to restore or compensate impaired neural functions. Meer
Nonprofit organizations are arguably in a perpetual state of change. Nonprofits must constantly scan, analyze, and adapt to the implications of the changing needs of clients, the community, funders, and government policy. Meer
This is the fifth volume of a sub series on Road Vehicle Automation published within the Lecture Notes in Mobility. Like in previous editions, scholars, engineers and analysts from all around the world have contributed chapters covering human factors, ethical, legal, energy and technology aspects related to automated vehicles, as well as transportation infrastructure and public planning. Meer
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation. A repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights. Meer
Through a global series of case studies, this pioneering book delves into refugee entrepreneurship - a major economic, political and social issue emerging as a top priority. Meer
This book provides a unique account of how perceived justice is influenced by various aspects of an organizational merger and investigates the impact on behavior for those involved in the process. Meer
This book provides a comprehensive and detailed introduction to the ISO 26000 standard for social responsibility (SR) in businesses and corporations. In addition to discussing the standard’s focus on various stakeholders and seven core topics, the book underscores its key aspects and most debatable issues, with a focus on its connection to sustainable business practices. Meer
Universities increasingly encourage spin-out companies from their own departments, and interest from entrepreneurs and the commercial sphere is only set to develop further in coming years. Meer
Whether you are just dusting off the plans for your very own brand new start up or you are the owner of a small business looking to grow - in fact whatever stage you are in your business development - this book will help you. Meer
This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. Meer
This book contributes to the discussion on wisdom in management, leadership and strategy by developing a unique theoretical approach. Integrating rational-analytical, intuitive and philosophical dimensions of wise decision-making, it advocates a broadly Platonic-Socratic view on wisdom. Meer
This edited book discusses lean production as a suitable platform for global development by developing systems and products in a quicker, costless and sustainable way and educate people for a lean consumption. Meer
This edited book discusses lean production as a suitable platform for global development by developing systems and products in a quicker, costless and sustainable way and educate people for a lean consumption. Meer
The unforeseeably complex socio-economic and environmental challenges of the 21st century must be tackled by placing faith in the power of mankind to integrate established wisdom and new knowledge, and in our ability to collaborate for a sustainable future. Meer
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