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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book explores how companies combine technological innovation and competitive actions that create new opportunities for business growth in the international market. Meer
Discover a transformative book that equips aspiring 'researcher entrepreneurs' with invaluable strategies to avoid common start-up mistakes. Unveiling a fresh perspective, it emphasizes that technological researchers already possess critical entrepreneurial traits, merely needing the right approach to succeed. Meer
This book introduces the fundamentals of probability, statistical, and reliability concepts, the classical methods of uncertainty quantification and analytical reliability analysis, and the state-of-the-art approaches of design optimization under uncertainty (e. Meer
This book focus on organizational changes that are taking place in higher education. Universities are currently experiencing a period of change and restructuring into what is known as the European Higher Education Area (EHEA). Meer
This book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. Meer
This book focuses on the process of creating and educating innovation leaders through specialized programs, which are offered by leading academic schools. Meer
Based on empirical research, theoretical frameworks and practice examples, this book presents a deep dive into the topic of transformational leadership. Meer
Based on empirical research, theoretical frameworks and practice examples, this book presents a deep dive into the topic of transformational leadership. Meer
This updatable reference work gives a comprehensive overview of all relevant regulatory information and requirements for manufacturers and distributors around medical and in-vitro diagnostic devices in Europe. Meer
This book explores technology creation in China, offering a holistic picture of the national system of innovation. By analyzing companies of various sizes and sectors and taking a deep dive into the role of the Chinese government, the author reveals how China has become the market leader in innovative technologies. Meer
This book constitutes the refereed proceedings of the Second International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM‐med 2015, held in Tunis, Tunisia, in October 2015. Meer
This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer
This book supports companies in the transport sector, political decision-makers, transport engineers, planners and scientists doing fundamental research who are confronted by growing challenges in transport. Meer
This book supports companies in the transport sector, political decision-makers, transport engineers, planners and scientists doing fundamental research who are confronted by growing challenges in transport. Meer
Many countries have implemented policies to increase the number and quality of scientific researchers as a means to foster innovation and spur economic development and progress. Meer
The aim of the book is to present contributions in theory, policy and practice to the science and policy of sustainable intensification by means of technological and institutional innovations in agriculture. Meer
This book explores a range of critical issues and emerging topics relevant to the linkages between information technologies and organizational systems. Meer
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