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Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über alle relevanten Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theorie und Empirie basierend auf dem aktuellen Stand der Forschung, und erklärt die wirtschaftlichen Zusammenhänge und Gesetzmäßigkeiten des E-Commerce anschaulich an Best Practices und Langzeitstudien. Meer
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Meer
This book discusses the applications of different soft computing techniques for the web-based systems and services. The respective chapters highlight recent developments in the field of soft computing applications, from web-based information retrieval to online marketing and online healthcare. Meer
The international transfer of technology is one of the most important features of the global economy. This book provides insights into the manner, mechanisms, and cost of technology transfer across national boundaries and the implications for (the theory of) the international firm. Meer
This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. Meer
This book describes research performed in the context of trust/distrust propagation and aggregation, and their use in recommender systems. This is a hot research topic with important implications for various application areas. Meer
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Meer
Georg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erkenntnisse aus dem Technologie-Akzeptanz-Modell und der Flow-Forschung. Meer
One of the major problems in the development of virtual societies, in particular in electronic commerce and computer-mediated interactions in organizations, is trust and deception. Meer
The book reviews some specific topics in the field of future internet and internet technologies that are closely related to the issue of finding effective solutions for the management of resources and performance. Meer
Future Internet and Internet of Things set out a new vision for connectivity, real-time applications and services. Data procured from the use of a large number of heterogeneous physical and virtual devices must be real-time processed and analyzed for the goal of effective resource management and control while maintaining the required performance and quality of service. Meer
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer
This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montréal, Canada, in May 2015. Meer
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer
E-commerce has passed through a number of stages in the minds of most readers of the daily press. Initially it was the province of the specialist and considered almost irrelevant to the needs and activities of everyday life - companies looking for venture capital in this area had little if any chance of obtaining sufficient funds from the rather conservative investors who provided the only source of start-up capital. Meer
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