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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems. Automated Driving and In-Vehicle Experience Design

paperbackEngels9783030505226 14-6-2020

This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July, 2020. Meer

60,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies

paperbackEngels9783031059056 20-5-2022

This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. Meer

108,99

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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George Pain

Facebook Marketing

GebondenEngels9781922301581 7-8-2019

36,36

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Laura Smith

Etsy Marketing

PaperbackEngels9781953631039 16-10-2020

23,60

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Smart Retailing

gebondenEngels9783030126070 12-3-2019

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. Meer

78,81

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783030133412 8-2-2019

This book constitutes the refereed proceedings of the 15th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2018, held in Pisa, Italy, in September 2018. Meer

60,99

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Bernd W. Wirtz

Digital Business and Electronic Commerce

gebondenEngels9783030634810 29-3-2021

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer

180,99

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Web Information Systems and Technologies

paperbackEngels9783030617493 3-11-2020

This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. Meer

90,99

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Trust, Privacy and Security in Digital Business

paperbackEngels9783319229058 13-8-2015

This book constitutes the refereed proceedings of the 12th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2015, held in Valencia, Spain, in September 2015 in conjunction with DEXA 2015. Meer

58,60

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Philipp Eng

Erste Schritte im Online-Marketing

paperbackDuits9783658165697 12-1-2017

Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Meer

17,81

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Mobile Commerce

paperbackDuits9783642627286 3-10-2013

Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschäftsprozesse zu verbessern und zu erweitern, oder um neue Geschäftsfelder zu erschließen. Meer

73,89

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Sales Enablement

gebondenEngels9783658403645 27-4-2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. Meer

50,51

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Gerrit Heinemann

The new online trade

paperbackEngels9783658407568 31-3-2023

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. Meer

120,99

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Rechtliche Herausforderungen von Blockchain-Anwendungen

paperbackDuits9783658410797 9-5-2023

Das essential fasst den aktuellen Stand der rechtlichen Herausforderungen der Blockchain-Technologie anhand von Beispielen kurz und prägnant zusammen. Meer

17,81

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Next Stop Metaverse

gebondenEngels9783658411794 28-5-2023

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? Meer

50,51

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Markteintrittsstrategien für digitale Plattform-Geschäftsmodelle

paperbackDuits9783658416300 14-6-2023

Dieses essential gibt einen Überblick über verschiedene Go-to-Market-Strategien für zweiseitige digitale Plattform-Geschäftsmodelle. Zunächst liegt der Fokus auf den Strategien zur sequenziellen, simultanen und viralen Kundenakquise. Meer

17,81

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Case-based Evidence – Grundlagen und Anwendung

paperbackDuits9783658106126 22-3-2016

Das Praxisbuch erläutert anschaulich anhand konkreter Fälle, wie Analogien für die Prognose und Erhöhung der Akzeptanz neuer Produkte und Projekte genutzt werden können. Meer

45,84

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