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Der Wettbewerb findet zukünftig zwischen Supply Chains statt. Das vorliegende Buch zeigt, was hinter dieser Aussage steckt, und macht deutlich, welche Konsequenzen sich daraus für Unternehmen ergeben. Meer
Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, Händlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden über verschiedene Kanäle? Meer
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. Meer
This book describes concepts, methods and practical techniques for managing projects to develop constructed facilities in the fields of oil & gas, power, infrastructure, architecture and the commercial building industries. Meer
Topothesie bedeutet frei übersetzt „lebhafte Schilderung einer wunderschön vorgestellten Welt". Hört auf, ruft Gunther Dueck mit diesem Band, die Lebhaften zu unterdrücken! Meer
Zunehmende Globalisierung, neue Spielregeln im internationalen Wettbewerb sowie unberechenbare Machtgefüge fordern von allen Akteuren hohe Anpassungs- und Handlungsfähigkeiten. Meer
What does "excellent manufacturing management" mean? Management texts to date have emphasized that it is, above methods such as SPC or TQM, a matter of "intangibles" and "culture". Meer
The Fraunhofer Competence Center Knowledge Management presents in this second edition its up-dated and extended research results. In doing so it describes best practices in knowledge management from leading companies and shows how to integrate such activities into the daily business tasks and processes, how to motivate people and which capabilities and skills are required. Meer
Giant projects often end in giant failures. From the ancient tower of Babel to the recent Transrapid Train, giant projects stumble from crisis to crisis. Meer
In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e. Meer
At a time when information systems are becoming ever more complex and quality to market and time to market are critical for many companies, a structured test process is essential. Meer
After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Meer
Europe enlarged its boundaries in 2004 with the accession of ten new member states to the European Union. The creation of an effective information society is seen as critical to the global competitiveness of Europe. Meer
This book addresses the challenges facing information management (IM) and presents practical solution propositions. The first section describes six current trends and challenges to IM. Meer
Companies are constantly searching for new ways of creating higher profit and a larger market share. Growth seems to be the most appropriate tactic for surviving economically in difficult times. Meer
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. Meer
Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Meer
The concepts and theories of knowledge management and networks are well documented. Yet there are few, if any, guidelines on how to implement knowledge management within an organization, especially focusing on how to manage knowledge in a network environment. Meer
Implementing co-operative production networks to secure and foster future competitiveness on the global market is a major strategic target for many small- and medium-sized enterprises. Meer
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